Hypebeast -
18 Feb 2019 19:43
After revealing to Billboard about the project, Kid Cudi's upcoming collaboration with French brand A.P.C. is now official, and we have a few first images to show what's in store. According to the brand's director Jean Touitou, the project is the first in a series of partnerships, aptly titling this edition as "INTERACTION #1": 'I've always felt an urge to ask people on the outside for their take on our work. I remember my mom's advice: 'have someone taste it'. The first one to do so is Kid Cudi...
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